![]() In other words, working at the end of an airport runway won’t improve your creativity, but some light ambient noise will. We are almost always surrounded by distracting buzzes, beeps, and conversations-and we need background noise to drown it out.Ī study in the Journal of Consumer Research concluded that, while high levels of noise impair thinking, a consistent, low level of ambient noise can increase creativity. ![]() Most of us don’t work in silence at monasteries or on desert islands.
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